Segrave Room, the RAC Foundation, 89-91 Pall Mall, London, SW1Y 5HS, 07 February 2011

Today’s older people are driving further and more often than previous cohorts, and cars remain vital to people’s mobility in later life.

There is a need to consider how to maintain the road safety of older drivers in an ageing society.

This seminar launched a new RAC Foundation report by Dr Craig Berry, Senior Researcher at the International Longevity Centre-UK, titled Can Older Drivers Be Nudged? How the Public and Private Sectors Can Influence Older Drivers’ Self-Regulation.

The report considers how insights from behavioural economics and psychology can be utilised to ‘nudge’ older people towards more sensible decisions around driving in later life. There is evidence that individuals do restrict, reduce or cease driving as they get older, but that they may not be self-regulating effectively due to a lack of support, information and appropriate incentives in the wider regulatory system. In many cases this leads to over¬-regulation by individuals and their families, and makes decisions about driving unnecessarily traumatic.

The report draws upon the nudge agenda to make a series of practical recommendations.

Agenda from the event:

12.00 – 12.30
Registration and refreshments
12.30 – 12.35
Welcome from the RAC Foundation
12.35 – 12.40
Introduction from Baroness Sally Greengross
12.40 – 13.05
Presentation by Craig Berry
13.05 – 13.20
Discussant: Dr Charles Musselwhite, Centre for Transport and Society, University of the West of England
13.20 – 14.00
Comments and debate